We... the endurance lifestyle junkies... :) started when nutrition was not well know as it is today and still remember reading about protein powders in magazines.

Since then it was trial and error…and we had a lot of that. Running a physical sport nutrition store for 10 years, was the best school to learn that there is no nutrition plan for everyone.

WHAT HAVE WE LEARNED?

 Still after the many years, we encounter unique situations, that require a plan from scratch, e.g. someone who walks to work differs from another person that works from home. A family man sleeping 4hours per night has diffrent requirements as a student sleeping 10 hours. A vegetarian will need diffrent products as a person following keto or paleo diet.

Of course we must not forget the main question we ask our customers: What is your goal, how much do you train and obviously what sport are you doing?

OUR NEW MISSION

To build an international endurance community with quality advice based on our experience with numerous athletes and from outsourced professionals.

WHAT DO WE OFFER?

  • Quality 1on1 nutrition & training support
  • Best brands & lowest prices
  • Broad selection of endurance nutrition products